What's Wrong With WWE? (Or STFU About Twitter Already)

What is wrong with WWE?

This is a question I’ve been asking myself quite a bit lately. Because right now, something’s not right about their programming, namely Monday Night Raw.

I thought this was just a little rut (albeit one that I haven’t seen since I returned to watching wrestling in January 2003 after a two-year absence) but all that changed last night when WWE somehow managed to make the return of THE ROCK seem completely trivial and unimportant. I mean, think about that. They managed to screw up something I would’ve thought impossible to screw up.

SHUP UP ABOUT THIS ALREADY!

The shows have just been boring lately. I had some hope that when The Rock came back, even if it was only for two shows, that somehow, things would be different.

I was wrong.

Last night, The Rock was still great, but something just wasn’t right. He seemed almost phony. And why was that? Because he kept mentioning fucking Twitter. Over and over and over again. And again. And again. And again. In fact, during the final segment that featured he, John Cena, The Miz and R-Truth, Twitter, or trending was mentioned 12 TIMES IN 19 MINUTES.

Mention Twitter 8 billion times during each broadcast is starting to wear. And when it can start turning someone like me against THE ROCK, then it’s a big, big problem.

Shut the fuck up about Twitter already. It’s like TNA constantly mentioning ratings. NOBODY GIVES A RAT’S ASS.

Here are some other reasons why I think WWE sucks right now:

Messing up pushes

I first started to notice this in 2009. Remember when Randy Orton punted Vince McMahon and then Shane McMahon struck (or more accurately, didn’t strike). Remember when Kofi Kingston absolutely beat the piss out of Orton at Madison Square Garden and the place went bananas? Yeah, that ended a few weeks later.

Two huge blown opportunities there. Then you had Wade Barrett last year. That was an absolute embarrassment. Here’s a guy who is the total package and they are wasting him.

I can go on and on and other examples of this just in the last two years alone but we’d be here all night.

Lack of new stars

This one is obvious. CM Punk isn’t exactly new, but this summer, he had the chance to break out the pack and really become an impact player. Now how many matches has he won on TV since SummerSlam? Can someone answer that for me? It has to be three or less. Now he’s earned a title shot despite losing on the last three pay-per-views. And he got it through coercion. Great. I don’t think WWE has botched something more since the Invasion than this whole CM Punk deal. And think of the ground that covers.

You had Sin Cara getting over big, but they killed that completely dead. There’s Dolph Ziggler, but he seems destined for mid-card hell. Ditto for Zack Ryder (who I don’t think can be a main eventer, but he can definitely be in the mix. I mean, look at Husky Harris for Christ’s sake. People were raving about his work on NXT (including Steve Austin and Jim Ross on Twitter) and it looked like he could be a little something different. Nope, “too fat.” Buried and sent to FCW, probably never to be seen from again.

It’s flat out embarrassing at this point. How little do they care? If Cena or Orton goes down with a long-term injury, they are up shit’s creek without a paddle. I will give them credit for making Mark Henry into a very viable star over the past few months, but making one guy (who is on the wrong side of 30, at that) in a year doesn’t exactly mean you deserve a gold star.

Right now, I’d rather watch an Austin Aries match than anyone in WWE. And when IMPACT is becoming a better show week-in and week-out than Raw, that should be cause for concern for WWE.

Unfortunately, I’m not sure the people in charge of WWE have what it takes to get it done anymore. Was Vince McMahon once a great promoter? No doubt about it. No question about it. Is he anymore? Hell no.